Choosing Domain Names for Your Business
Let’s say that you’re creating a website for Barb’s Specialty Pet Products.
Should the domain name be barbsspecialtypetproducts.com? Perhaps — but don’t stop there.
Why more than one domain name?
One domain is all you need to set up a website.
But with more domains directing to your site, you can have these additional benefits:
– Bring site visitors who type variations of your domain name
– Acquire traffic that might otherwise go to your competition
– Harness the marketing power of keyword domains
Your primary domain name
If it’s feasible, use your business or brand name in your primary domain.
People will remember it and associate it with your business.
Also consider the following factors when choosing your primary domain.
View original post 751 more words