The Data that turned the World Upside Down

Postcard from a Pigeon

Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory? Two reporters from Zurich-based Das Magazin (where an earlier version of this story appeared in December in German) went data-gathering.

Written by Hannes Grassegger and Mikael Krogerus

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